Either make it or break it After years and years of talking over and over again about disruption, transformation, and other similar “marketeer” terms, (…) Read more.
The price of the truth in times of pandemic At a moment when we are trying to recover a “certain” normality, but where almost everything remains uncertain, (…) Read more.
The communication that follows: authentic and proactive, but with limits The greatest concern of companies at this moment is to remain alive, visible, and relevant. The current uncertainty (…) Read more.
Once again … when crisis becomes an opportunity The ability of companies to react proactively to the new normal we are experiencing is revealing itself decisive (…) Read more.
The virus is highly contagious and so is solidarity It is in challenging moments, like the one we live in today, that we reveal our fiber, who (…) Read more.
Brands with one foot in the future The world is experiencing an unprecedented moment of pause, defined by uncertainties and countless questions about what comes (…) Read more.
When solidarity (finally) happens Solidarity, resilience or involvement with the community are terms used and abused for many years strategically and surgically (…) Read more.