Either make it or break it

After years and years of talking over and over again about disruption, transformation, and other similar “marketeer” terms, making them meaningless and a little bit tedious, a pandemic came and everything changed… truly. At least about consumer behavior. And, despite the ongoing deconfinement, some trends have entered our homes without asking for permission and that will now hardly want to leave. Worse, we don’t want that either. It all started with working from home and the need to shop groceries online, but soon it went on to tele-learning, webinars, exchanging messages and jokes with family and friends and virtual Yoga or Pilates classes. Whether in purchase format, type of products and services or sectors of activity, Covid-19 has deeply changed behaviors and lifestyles. And since we still don’t know how many more waves are coming, and with what intensity, the next times remain uncertain and of permanent search for security – physical and digital. This is the new environment to which brands are subjected to, a world of “do or die” where we either make it or break it. Simple. Even businesses that already had the digital channel as a growing source of revenue, now it is time to shuffle up and deal the cards to offer safe, efficient and, more than ever, different and unexpected consumption proposals. Leroy Merlin’s new model of service Venda de Livre Serviço  or Super Bock’s Menu Autêntico are good examples of what is being done to keep consumers where they should be: at the center of everything we do, loyal and satisfied. However, there are more, many more cases of good practice. The future is already here.

Photo by Jeff Sheldon on Unsplash

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