Media Advisory and Strategic Communication

Regularity, consistency and exclusivity. Assuming the tacit dependency between PR communication and business goals, these are the pillars that enable us to guarantee your brand clear brand visibility and reputation gains. It should be also stressed that, despite the proliferation of new information gatekeepers, the media stakeholders (print, radio, television or digital) continue to be essential in the dissemination of your brand messages, narratives and stories towards your audiences.

The particularly diffused and dynamic media environment nowadays requires a holistic and equally dynamic understanding of a multitude of exogenous and/or endogenous variables that impact your brand and your business daily; It also requires a clear understanding – and expertise – of who are the right media stakeholders (journalists, editors, publishers), which are the right moments to engage them and what are the right and relevant stories and narratives to ensure that the media coverage is also the most appropriate.