Once again … when crisis becomes an opportunity

The ability of companies to react proactively to the new normal we are experiencing is revealing itself decisive for their own sustainability. If, on the one hand, we are witnessing to businesses that were paralyzed when confronted face-to-face with the virus, on the other, there are countless cases of brands and companies that have given wings to their imagination and are adapting dizzily to an uneasily new world. This new reality is tremendously disruptive and is forcing brands to reinvent themselves deeply, in the way they produce and distribute their products or provide their services. Success stories abound and include, for example, the tourist group Belmond, which offers virtual concerts, recipes by renowned chefs or guided meditation sessions, or the Can You Escape game platform, which even during the quarantine has taken its escape rooms to those who are locked at home. But, in these times of confinement and de-confinement, we can still stroll without leaving the sofa to museums, zoos, and aquariums or even, surprisingly, along  the Chinese wall. It is also possible to watch virtual Portuguese theatre plays or take courses and workshops at the most prestigious universities. Above all, because staying at home does not mean being closed to the world.

Photo by Bruce Röttgers on Unsplash

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