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  • Why Us
  • What we do
    • Media Advisory & Pr Comms
    • Editorial & Branded
    • Crisis Management
    • Public Affairs
    • PR Digital
  • Our experience
  • Where we are
  • PT
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LinkedIn: from online networking to direct contact

With more than 610 million users, LinkedIn is the largest professional network in the world. The perfect place (…)
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Quality or quantity: when less is more

Creating good content has never been more challenging and competitive than today. The internet is so overloaded with (…)
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The new social media TV

When Instagram launched IGTV, it offered brands an innovative and distinctive way to reach their audiences and communicate (…)
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A good title: the key to interaction

Despite the continued effort to create relevant and unique content, only a small percentage of the information shared (…)
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Use (but don’t overuse) emojis

They appeared in 2011 and, contrary to what we might still think, emojis are not only used by (…)
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Generation Z: from snackable content to mobile first

Sometimes, it is good to go back to our roots and remember that, to ensure the effectiveness of (…)
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TikTok: the new fever among young people

If your brand has an audience between the ages of 15 and 25, then you should pay attention (…)
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