TikTok: the new fever among young people

If your brand has an audience between the ages of 15 and 25, then you should pay attention to the TikTok app and include it in your marketing and communication strategy. Particularly popular for the Z generation, this platform, according to Forbes, “allows user-generated content in the form of music, sketches and even live streams.” TikTok also promotes a strong interaction between young people, allowing them, for example, to do duets, challenges or react to other videos.

Now is the perfect time for marketers and public relations professionals to invest in vertical video content. As stressed in the 99firms’ TikTok Statistics article, this tool is available in 124 countries worldwide and has been downloaded over 1.5 billion times, with each user spending an average of 52 minutes per day on it.

Finding itself in an “explosive” growth phase and being a quite powerful platform in what relates to storytelling and marketing content, it allows brands to take advantage of the many creative tools available in the application. Nike, NBA or Calvin Klein are some of the brands already on TikTok – namely, by taking part in challenges with their own hashtags – and they do so without forgetting the primacy given by young users to the originality and authenticity of the content shared.

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