Unlike the perfection (easily perceived as “insincere”, if not “offensive”), personalization is increasingly used by marketeers in the brand awareness conquest. And, because of the immediacy we are experiencing and the inherent authenticity of the format itself (we do not analyze here the recent and pressing debate about deep fakes), one can then notice the exponential use of video and live streaming.
In fact, as we read in the article Live Streaming Statistics Every Marketeer Should Keep In Mind in 2019, “87% of businesses now use video as a marketing tool (an increase from 63% in 2017 and 81% in 2018)”, “96% of people say they’ve watched an explainer video to learn more about a product or service” or “Videos on social media generate 1200% more shares than texts and images”.
Whether it’s gamers, youtubers or vloggers, real-time data transmission allows unique moments – perceived as genuine, naturally – to be shared to as many people and channels as possible, from Youtube to Twitch, Snapchat, Instagram or Facebook Live. Without a doubt, technology is focused on connecting people and ideas through video and, in order not to miss this train, explore the full potential of your content and wage on video and live streaming.