Video, video, video. To boost trust and engagement with your audiences, you must rely heavily on video; to shorten sales cycles, generate conversions of value and seduce more motivated and educated clients, audiovisual communication is essential.
Without any doubt, the video format is increasingly strategic in branding strategies, with “80% of all Internet traffic coming from video” and “90% of consumers saying video helps them make decisions” (link). The data is clear: although you should not neglect all the other formats that help add value to your brand, the fact is that “54% of consumers want to see more video content of brands and companies” (link).