Share data or stories? Both! Brands have, at their disposal, increasingly detailed and authentic information about their audiences. But, while access to data (…) Read more.
Brand identity … consistent and without hesitation A brand identity is the face and personality of a business and undoubtedly a crucial aspect of any (…) Read more.
The impact and humanization of experience As consumers, we are increasingly demanding, informed, and intolerant to hollow experiences. If, on the one hand, a (…) Read more.
Newsletter: an essential engagement tool If you still think no one reads newsletters or that their only purpose is to fill spam boxes, (…) Read more.
Artificial Intelligence in Public Relations Artificial Intelligence is creating a small revolution in a diversity of professions and businesses, and the sector of (…) Read more.
Consumers want brands that position themselves socially Consumers are increasingly looking for authentic and transparent brands, demanding that what the latter do and say meets (…) Read more.
Podcasts: the trend that doesn’t go out of your ear Podcasts are no longer a real novelty. Although they emerged in 2014, they have only recently gained momentum (…) Read more.