If you still think no one reads newsletters or that their only purpose is to fill spam boxes, do not be fooled. When done well, it doesn’t bother. Quite the contrary. Valuable information is always well received. So, when defining your digital marketing strategy, don’t diminish the power of this tool, which represents a unique opportunity to engage and bond with your brand, connecting your subscribers with social media and the company’s website.
“An email newsletter is a highly effective way to directly reach your target audience with content that will build brand engagement, drive more traffic to your website, and increase sales”, claims the article Why a newsletter should be part of your brands digital marketing strategy. And it is a tool that helps to promote knowledge and trust in your brand, ensuring a relationship of loyalty and continuity with your customers.
In conclusion, by looking at referrals such as Greentech Media, whose newsletter subscribers “spend 80% more time on the site than visitors from other channels,” marketeers and PR professionals must also create as soon as possible their own branded newsletters.