Nike, Adidas, Nestlé, IKEA, Coca-Cola BWM or Toyota. These are some of the many global brands that have, in recent years, taken clear and ambitious steps to operate – and to be perceived by their audiences – in an increasingly sustainable way… in environmental, social and governance terms.
The theme is not new, it’s a fact. But at a time when consumers are paying particular attention to these issues and the vast majority of organizations are beginning to integrate sustainability into their business strategies, what are you waiting for to ensure the future of your brand and your business?
According to IMD, the data is clear at the management level: “90% of executives consider sustainability to be important” and “62% believe that having a sustainability strategy is necessary to be competitive today (with another 22% saying that it will be in the future). ” And companies are not using sustainability initiatives just to manage risk; they are also doing so to boost sales, improve capital income or create development opportunities.