When Instagram launched IGTV, it offered brands an innovative and distinctive way to reach their audiences and communicate on social media. Like Youtube, Instagram TV allows you to share video content up to 60 minutes and in vertical format. As marketers and public relations professionals, we should not devalue this tool or perceive it as an exclusive novelty for teenagers. Used strategically, it helps to share relevant content and add value to the brand, opening doors to higher engagement with our audiences.
PR Daily’s article 10 techniques for using IGTV in marketing and pr suggests tips to make the best of this tool. IGTV can be, for example, used to showcase products and services, share tutorials or even teach something new about your business, besides that, “to make communicating with consumers easier, many companies use IGTV to educate viewers and answer their questions.” The same article also stresses the clear added value of sharing customer reviews on this platform, since “glowing reviews give brands leverage and credibility, and they give customers the confidence to buy the company’s products.”