The credible influencers’ megaphone With the emergence of single- or multi-platform influencers on social media, the relationship and the way brands communicate (…) Read more.
Brand crisis: better safe than sorry Tick-tack, tick-tack. Nowadays, information flows and is shared by hundreds, thousands or millions of people at a dizzying (…) Read more.
Speeches that scream confidence Knowing how to speak is a powerful advantage for politicians, but also for leaders and marketers. While good (…) Read more.
Mirror, mirror: consistency, regularity and exclusivity Consistency, regularity and exclusivity. These are essential pillars in gaining brand awareness. In the first case, because it (…) Read more.
The effectiveness of communication and inbox chaos Email is an essential tool in the work and everyday life of a marketeer or public relations professional. (…) Read more.
Face-to-face is still the most effective way to ensure long-term interactions Maintaining a business relationship is not that much different from maintaining an affective relationship. But is it really (…) Read more.
Live Streaming: your brand live and in color Unlike the perfection (easily perceived as “insincere”, if not “offensive”), personalization is increasingly used by marketeers in the (…) Read more.