Activism and purpose of your brand Brand ativism (in Portuguese) – especially with regard to pressing societal and environmental issues – is a particularly (…) Read more.
The ideal digital persona for your brand More than the result of good branding or products of excellence, the identity of a brand is “the (…) Read more.
Brands should give wings to authenticity The Influencer Marketing, in spite of the risks associated with false followers or inorganic likes (to which brands (…) Read more.
More than products or services, memorable experiences Having people who remember your brand with a smile is invaluable. Remember paradigmatic cases of brands like Coca-Cola, (…) Read more.
The voice and personal assistants’ disruption “Siri, is it going to rain?” “Alexa, search for restaurants in the area!” “Cortana, wake me up at (…) Read more.
The graphic and synthesis power of infographics Although it has always been an essential informational element in the written (and digital) press, infographics have been (…) Read more.
Sustainability … for the health of your business Nike, Adidas, Nestlé, IKEA, Coca-Cola BWM or Toyota. These are some of the many global brands that have, (…) Read more.