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The new social media TV

When Instagram launched IGTV, it offered brands an innovative and distinctive way to reach their audiences and communicate (…)

Despite the continued effort to create relevant and unique content, only a small percentage of the information shared (…)

They appeared in 2011 and, contrary to what we might still think, emojis are not only used by (…)

Sometimes, it is good to go back to our roots and remember that, to ensure the effectiveness of (…)

If your brand has an audience between the ages of 15 and 25, then you should pay attention (…)

Brands have, at their disposal, increasingly detailed and authentic information about their audiences. But, while access to data (…)

A brand identity is the face and personality of a business and undoubtedly a crucial aspect of any (…)